Our Story

Proudly New Zealand-owned, Shadey was created for those who appreciate beauty without the baggage. We believe looking polished shouldn't demand constant effort or mental space.

Our long-wear lip stains deliver bold, lasting colour with zero fuss, designed to keep up with your day - not interrupt it. No touch-ups, no drama.

Sophistication should be effortless and the only shade you need in your life is on your lips.